2021 is the year of further strengthening the bond with its core business and 1st passion, Aviation. It is also the year Bell & Ross rethinks its GMT Instrument and launches a new version. Redesigned, more modern, more functional, and more readable.

Its black sunray dial contrasts with its large white photoluminescent numerals and indexes. This colour scheme is ingrained in Bell & Ross’ DNA. It echoes the colours used for onboard flight instruments. The new BR 03-93 GMT timepiece provides the time in three different locations around the world. For the first time, the iconic square shape is completed with a bi-directional bezel.